The Challenge
Due to the substantial discounts, the profit margin was low for brandsGalaxy. This led our team to explore strategies that would attract new subscribers while also maintaining the lowest possible CPA.
Targets:
Increase profitability
Increase new subscribers
Maximize user engagement
Minimize cost per acquisition
The Implementation:
The analysis we made before we went to the campaigns had two strands:
The first concerned a Life Time Value (LTV) analysis with offline customer data, to understand, over a year, how much the CPA should be to make the investment profitable.
The second was an online data analysis to find common features with the largest Conversion Rate (CR) Value, but also with the highest repeatability.
Based on the above, we designed the targeting of the campaigns. To reach goals at the least cost, we chose to optimize campaigns through Google Display & Video 360.
Display & Video 360 enabled us to:
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Compile and optimize all campaigns through detailed reporting
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Run ads in extended inventory for maximum reach
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Minimize overlaps across campaigns’ target audiences
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Use advanced creatives for better engagement
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Maximize brand awareness
All of the above was achieved with minimal cost using the extremely powerful AI bidding on Display & Video 360, and delivering the best performance across the Display.
The Results
purchases by new users
CPA reduction
increase in new subscribers
increase in overall profitability
AWARDS
TESTIMONIAL
“Koolmetrix is a great company with extremely high-performance levels and a great willingness to provide complete customer satisfaction. Their team is knowledgeable, responsive and committed to supporting our initiatives, making them invaluable partners in our effort to promote our brand awareness and drive traffic to our website.”
Thanos DanilatosGeneral Manager, BrandsGalaxy
