Pharmacy Megastore, one of the leading online pharmacies with a wide range of products and a commitment to exceptional service, faced a significant challenge: increasing sales while maintaining a favorable Return on Advertising Spend (ROAS).
The challenge laid in finding a way to stand out amidst the vast array of online pharmacies and effectively communicate the benefits of their products and services to potential customers.
Koolmetrix needed to refine Pharmacy Megastore’s advertising efforts, optimize their product listings, and improve the relevancy of their ads to potential customer searches.
To overcome this challenge, Koolmetrix embarked on an optimization journey, implementing strategic initiatives to optimize Pharmacy Megastore’s on-site experience and revamp their Google Product Ads.
The implementation phase involved the following key strategies:
On-Site Optimization
Koolmetrix utilized the cutting-edge algorithm and real-time data integration of Dynamic Product Sorting for Pharmacy Megastore. This allowed them to optimize the product listings, ensuring that the most relevant products were displayed to potential customers. The objective was to drive more conversions and ultimately increase sales.
Google Product Ads Optimization
Koolmetrix recognized the significance of product ads in Pharmacy Megastore’s advertising efforts both in Google & Meta Platforms.
By leveraging Shoply’s Smart Segmentation sophisticated service, Koolmetrix was able to create “smart” product sets to tailor the ads to the unique preferences and needs of different customer groups. This approach increased the relevance and effectiveness of Pharmacy Megastore’s advertising campaigns.
Furthermore, Pharmacy Megastore leveraged the Product-Specific Predictive Analysis which is incorporated in Shoply’s Smart Segmentation service. By analyzing historical data and leveraging predictive analytics, Shoply could identify which products had the highest potential for generating revenue. This enabled them to allocate their advertising resources strategically and prioritize the promotion of products that had a higher likelihood of driving conversions.
Product Title Optimization:
To capture the attention of potential customers, with the help of Shoply, we used data-driven insights to craft compelling titles for Pharmacy Megastore’s products. These titles were designed to maximize the relevancy of their ads to relevant searches, increasing the likelihood of clicks and conversions.
The results
By applying smart segmentation, Pharmacy Megastore experienced a remarkable 87% increase in revenue from shopping ads while maintaining the same ROAS during the period of December 2022 to May 2023, compared to the previous period before the implementation of smart segmentation.
Overall, this led to a substantial overall revenue growth of 13.5% compared to the previous period.
With the introduction of the latest Shoply’s feature that performs product-specific predictive analysis, Pharmacy Megastore achieved an extra 19% increase in revenue from shopping ads while maintaining the same ROAS.
This demonstrated the power of leveraging data-driven insights to predict product performance and focus advertising efforts on high-probability sales opportunities.
Before the incorporation of Dynamic Product Sorting in the website Pharmacy Megastote, conducted an A/B test, to compare the performance of their default lisiting page shorting over the Koolmetrix’s Dynamic Produc Shorting.
The Dynamic Product Page Listings resulting in a notable 17% increase in revenue per session from all sources.
Summary
These results demonstrate the transformative impact of data-driven strategies, smart segmentation, and dynamic product sorting in the competitive e-commerce landscape.
