The Implementation:

Director Mix, empowered with Google’s advanced Machine Learning technology, gave us the opportunity to create different versions of video elements such as music, text, and photography to identify the best combinations for each kind of user automatically.

The process started with determining the target audiences, as well as their potential. This included thorough research and detailed demographics to find the right customers. The next step was the creation of personalized content, based on the characteristics and preferences of each target audience.

Having a foundation of videos, images, and music available, we made good use of all the possibilities that came with Director Mix and managed to create personalized ads for each of the 250 segments that we have identified. Most importantly, the videos weren’t made manually, rather, with the use and intelligence of Director Mix. By adding each element to the right position in the “Spreadsheet”, all videos needed were “generated” automatically, saving both the creative and campaign management teams a considerable amount of time. The final step was pairing each audience with the right ad.